Staff Details

Biography

Dr. Priyadarsini Kambham is a dedicated lecturer in Commerce at Govt. College for Women (A), Guntur. She completed her M.Com. and MBA from Acharya Nagarjuna University, followed by a Ph.D. in Marketing, specializing in cellular services marketing. Her Ph.D. thesis was titled “Cellular Services Marketing: A Customer Perceptional Study of BSNL and Airtel Service Providers with Reference to Guntur District, Andhra Pradesh.” She joined as a Lecturer in Commerce on September 26, 2016.

Dr. Priyadarsini’s academic journey is marked by significant achievements and contributions. She qualified the APSET examination in Commerce in 2012 and was selected for the Rajiv Gandhi National Fellowship in 2009. Her academic qualifications include a Master's in Commerce and Business Administration, culminating in a Doctorate in Marketing.

Her scholarly work includes numerous publications in both national and international journals, focusing on topics such as e-banking, women entrepreneurship, and CSR. She has presented papers at various national and international seminars and conferences, demonstrating a robust engagement with contemporary issues in commerce and management.

Dr. Priyadarsini has also participated in numerous faculty development programs, orientation courses, and workshops aimed at enhancing her academic skills and contributing to her professional growth. Her recent research interests and contributions have focused on skill development opportunities and challenges, as well as tribal entrepreneurship development.

Area of Interest & Specialization:

Marketing, HRM & Taxation

Courses Taught:

Income Tax, E-Filing, E-Commerce, Marketing and General Insurance with Practice, Auditing, GST

Publications:

National Journals:

“Customers Perceptions on E-Banking in 21st Century” (PARIPEX-INDIAN JOURNAL OF RESEARCH, Volume 2, Issue 11, November 2013).

International Journals:

• “Women Entrepreneurship- Probs and Prospectus” (GLOBAL JOURNAL FOR RESEARCH ANALYSIS, Volume 3, Issue 8, August 2014).
• “Motivational Factors on Buying Decision of Cellular Service” (EPRA International Journal of Economics, Business and Management Studies, Volume 2, August-July 2014-15).
• “Customers Perceptions on Brand Loyalty: A Study with Reference to Cellular Services of BSNL and Airtel Undertakings in Guntur District” (International Journal of Applied Services Marketing Perspectives, Volume 3, Number 4, October-December 2014).
• “E-Waste Management” (International Journal of Multidisciplinary Advanced Research Trends, Volume 2, Issue 1, February 2015).
• “Satisfaction Level of Customers of BSNL and Airtel Service Providers in Guntur District - An Analysis” (ZENITH International Journal of Multidisciplinary Research, Vol.5 Issue 6, June 2015).

Books:

“CSR- Societal and Enterprises Level Responsibility in India” (Published in CORPORATE SOCIAL RESPONSIBILITY-BENCHMARK PRACTICES, 2017).

“Women Entrepreneurship-Problems and Prospects”  (Published in WOMEN ENTREPRENEURSHIP- PROBLEMS AND STRATEGIES, 2020).

Awards & Recognitions: Selected for Rajiv Gandhi National Fellowship, 2009.