Staff Details

Biography

Dr. Durga Prasada Rao Jagannadham has been working as a Lecturer in Commerce since 2002. He is appointed as a Lecturer in Commerce, TJPS College, Guntur and put in 19 years of service. As part of the reforms in higher education by the Government of Andhra Pradesh he is absorbed into the Government service and transferred to the Government Degree College (A), Rajamahendravarm, after completion of one year service in the college, later he is transferred to the Government College for Women (A), Guntur. As a renowned academician he has completed 22 years of service, with his vast experience of more than two decades, he educates the students with the practical exposure in Accountancy, Management and Stock Market Analysis. Besides a successful academician, he is also serving to the society as a consumer activist. He delivered lectures on Consumer Protection Act with latest amendments and case studies in various platforms and educates the people regarding their consumer rights. He is also involved in some of the consumer related issues and won the consumer cases in District and State Level Consumer Forums. He is serving as a Board of Studies Member and Subject Expert in various autonomous colleges and Acharya Nagarjuna University.  

He pursued his Post Graduation in Commerce from University College, Nagarjuna University, Guntur (Dist), Andhra Pradesh. Completed his Post Graduate Diploma in Business Management and Master in Business Administration through Distance Education from Acharya Nagarjuna University, Master of Philosophy in Commerce from Manonmaniam Sundaranar University, Tirunelveli, Tamilnadu and Doctor of Philosophy from Acharya Nagarjuna University under the supervision of Prof. G.V. Chalam, under Faculty Development Programme XII Plan. The area of his specialization in research is Finance.

Dr. Durga Prasada Rao is an enthusiastic person, having a zeal to know the novel thing, he is very much interested in research work. Acharya Nagarjuna University has awarded Ph.D. for his research work, titled A Study of the Performance Evaluation of Thermal Power Generation Corporations in India. “A Case Study of Dr. Narla Tata Rao Thermal Power Station, Vijayawada”. Archers and Elevators Publishing House has awarded Best Research Award – 2019 for his eminent Ph.D. research work. He published 21 research paper publications in various UGC Care list, Scopus Indexed and Referred Journals with Impact factors. He registered a patent for his work entitled “The Impact of the International Financial Crisis on India’s Securities Market” in October 2023. He has published 20 Seminar Papers in different International and National Seminars. Contributed 2 chapters for the B.Com., Course for Acharya Nagarjuna University Distance Education. He has participated in 16 National workshops and 6 Faculty Development Programmes.  

Area of Interest & Specialization:

Finance

Courses Taught for B.Com:

Fundamentals of Accounting, Financial Accounting, Advanced Accounting, Corporate Accounting, Income Tax, Business Statistics, Cost Accounting, Management Accounting, Advanced Management Accounting and Cost Control Techniques.

Courses Taught for M.Com:

Financial Derivatives, Auditing & Assurance, Research Methodology and Quantitative Techniques and Guided the students as a Research Supervisor.   

Research Publications:

UGC Care List Journals

• A Study of the Performance Evaluation of Consumer Forums in India. “A Comparative Study between Guntur and Krishna Districts Consumer Forums”. JOURNAL OF MANAGEMENT AND ENTREPRENEURSHIP Vol. 17, No.4 (II), October – December: 2023 Pp 130-139 ISSN: 2229-5348.
• The Role of Self-Help Groups for Women Empowerment: A Special Reference to SHG’s in Guntur District of Andhra Pradesh. JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI. Vol. XCVI, No.33, 2023 Pp 70-76 ISSN: 0972-0766.
• The Women Entrepreneurs in Handloom Sector: Opportunities and Challenges Mukt Shabd Journal Volume XII, Issue XI, NOVEMBER/2023 Pp 237-241 ISSN No: 2347-3150.
• The Women Education in Consumer Protection: A dire need of the hour. Mukt Shabd Journal Volume XII, Issue XI, NOVEMBER/2023 Pp 106-113 ISSN No: 2347-3150.

Scopus Indexed Publication:

• IoT-Enabled Customer Engagement: Opportunities and Challenges for Marketers. Institute of Electrical and Electronics Engineers April 2024. Pp: 93-98, DOI: 10.1109/ICRTCST61793.2024.10578423
• Cost Performance Appraisal of Thermal Power Stations in India: “A Case Study of Rayalaseema Thermal Power Station”. International Journal of Research in Economics and Social Sciences (IJRESS) Vol. 11 Issue 10, Oct - 2021 Pp 1-17 2B49398203E6C8AF

Peer Reviewed Journals

• “Consumer Awareness and Perception towards Green Marketing in East Godavari District, Andhra Pradesh”. Journal of Emerging Technologies and Innovative Research (JETIR) 2023 October 2023, Volume 10, Issue 10 Pp: g58-g69 ISSN No-2349-5162 Impact Factor: 7.95
• A Study of Cost Performance Evaluation of the Thermal Power Stations in India. “A Comparative study between Dr. Narla Tata Rao and Rayalaseema Thermal Power Stations”. International Journal of Research and Analytical Reviews (IJRAR) Vol.9 Issue.4 October-2022 Pp 972-986 (E-ISSN 2348-1269, P- ISSN No: 2349-5138) Impact Factor: 7.17
• “Growth of Power Sector towards Powering India”. Indian Council of Social Science Research, Vol-2, December 2019. Pp 54-59 ISBN No: 978-93-5391-910-8
• A Trend Analysis of Cost in Thermal Power Generation Stations: “A Case Study of Dr. Narla Tata Rao Thermal Power Station”. International Journal of Applied Financial Management Perspectives Vol: 8(1) January – March 2019 Pp:3815-3830 ISSN No: 2279-0896. Impact Factor: 9.12
• “Operational Performance Evaluation of Thermal Power Stations: A case study on Dr. Narla Tata Rao Thermal Power Station. A Statistical Analysis” International Journal of Business and Administration Research Review, January-March 2019 Vol: 6(1) Pp:37-47 2348-0653. Impact Factor: 5.47
• “Role of the Governments in Development of Schedule Tribes in India”. SS Publications, March 2019 Pp 143-150 ISSN No: 978-81-936640-2-5 Impact Factor 2.96.
• Operational Performance of Thermal Power Stations in India: “A Case Study of Dr. Narla Tata Rao Thermal Power Generation Station, Vijayawada”. International Journal of Logistics and Supply Chain Management Perspectives Vol-6(2) April-June 2017 Pp: 156-172 ISBN No: 2319-9032 Impact Factor: 7.18.
• Cost Analysis of Power Generation in Indian Thermal Power Station. “A Case Study of Dr. Narla Tata Rao Thermal Power Generation Station”. International Journal of Management & Social Science, Vol: 5(6) June 2017 Pp: 78-102 ISBN No: 2321-1784 Impact Factor: 6.18.
• An Analysis on Corporate Social Responsibility Expenditure in India: “A Comparative Analysis of Public and Private Sector Organizations”. IMRF International Publishing House, March 2017 Pp: 569-573. ISBN No: 978-93-86435-014-0
• Corporate Social Responsibility for the Sustainable Development: A study of CSR Activities of Top 10 Companies in India. Vrinda Publishing House, March 2017, Pp: 673-677. ISBN No: 978-93-85518-08-9
• An Evaluation of Operational Performance of Thermal Power Generation Corporations: “A Study with Reference to Dr. Narla Tata Rao Thermal Power Generation Station”. International Journal of Exclusive Management Research, Vol: 6(8) August 2016, Pp: 1-14 ISBN No: 2249-8672. Impact Factor: 5.76
• An Evaluation of Financial Performance of Power Generation Corporation: “A Study with Reference to Andhra Pradesh Power Generation Corporation”. International Journal of Applied Financial Management Perspectives, Vol: 5(1), January-March 2016, Pp: 2178-2184 ISBN No: 2279-0896. Impact Factor: 6.85
• Corporate Social Responsibility of Power Sector: “A Case Study on Dr. NTTPS”. International Journal of Multidisciplinary Research, Vol:2(7) Feb 2016 Pp: 211-217. ISBN No: 2395-7964. Impact Factor: 2.96
• An Appraisal of Cost Performance in Thermal Power Generation Corporations: “A Case Study of Dr. Narla Tata Rao Thermal Power Station”. International Journal of Business and Administration Research Review, Vol: 2(1) January-March 2016, Pp: 157-164. ISBN No: 2347-856X. Impact Factor: 3.07
• Performance Evaluation of Power Sector: Indian Perspective. International Journal of Trade and Global Business Perspectives, Vol: 5(1) January-March 2016, Pp: 2123-2130. ISBN No: 2319-9059. Impact Factor: 6.53

Awards:

• Best Research Award – 2019 by Archers and Elevators Publishing House for his eminent Ph.D. research work.